The ACoS (meaning: Advertising Cost of Sale) is a key metric used to measure performance of your Amazon PPC campaigns. By definition ACoS indicates...

The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail pric...

Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of diffe...